Taking our communications to the next level? – Reflections from the Farming First and IFPRI workshop

My reflections from the Farming First and IFPRI communications workshop!

Maarifa - Communications and Knowledge Management

I recently attended a one-day workshop for communicators organized by Farming First and the International Food Policy Research Institute (IFPRI) prior to IFPRI’s 2020 conference on “Building Resilience for Food and Nutrition Security” in Addis Ababa, Ethiopia.

The training was given by senior communicators with expertise in communications planning, media pitching, content development, social media management and online advocacy the workshop enabled participants’ capacity to communicate on topics related to food security, sustainable agriculture and resilience.

The workshop brought together more than 30 young communicators working in the agriculture, sustainability and resilience areas from different parts of the world—Africa, the Pacific, Europe and Asia.

Farming First and IFPRI Training Workshop for Communicators

Here are a few things I learned from this workshop:

  1. How to build communication strategy: We need to be clear what our organization strategy is and focus on the reasons we do it. We should always start with our policy objectives. Measuring, both quantitatively and qualitatively…

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