Taking our communications to the next level? – Reflections from the Farming First and IFPRI workshop

My reflections from the Farming First and IFPRI communications workshop!

Maarifa - Communications and Knowledge Management

I recently attended a one-day workshop for communicators organized by Farming First and the International Food Policy Research Institute (IFPRI) prior to IFPRI’s 2020 conference on “Building Resilience for Food and Nutrition Security” in Addis Ababa, Ethiopia.

The training was given by senior communicators with expertise in communications planning, media pitching, content development, social media management and online advocacy the workshop enabled participants’ capacity to communicate on topics related to food security, sustainable agriculture and resilience.

The workshop brought together more than 30 young communicators working in the agriculture, sustainability and resilience areas from different parts of the world—Africa, the Pacific, Europe and Asia.

Farming First and IFPRI Training Workshop for Communicators

Here are a few things I learned from this workshop:

  1. How to build communication strategy: We need to be clear what our organization strategy is and focus on the reasons we do it. We should always start with our policy objectives. Measuring, both quantitatively and qualitatively…

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A place for the SUN? Scaling Up Nutrition in the Horn of Africa

AgriKnowledge ShareFair

At today’s AgriKnowledge ShareFair in Addis Ababa, Bibi Giyose (Senior Food Security and Nutrition Advisor at the Africa Union) facilitated a panel session on the Scaling Up Nutrition (SUN) movement.

SUN is a country-led movement that brings organizations together across sectors to support national plans to scale up nutrition by helping to ensure that financial and technical resources are accessible, coordinated, predictable and ready to go to scale. The SUN movement promotes the implementation of evidenced-based nutrition interventions, as well as integration of nutrition goals into sectors including health, social protection, development and agriculture.

At the center of the movement is national level leadership that coordinates both national and international efforts, with the SUN movement aligning financial and technical support with country plans. Leadership at the national level ensures that priorities and programs are designed and implemented to meet the needs of regions and populations within the country and to…

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